史蒂夫·乔布斯的名言

"创新决定领导者与跟随者。"

"Innovation distinguishes between a leader and a follower."

"创造力就是把事物联系起来。当你问有创造力的人他们是如何做某事的，他们会感到有点内疚，因为他们并没有真正去做，他们只是看到了一些东西。"

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something."

"设计不仅仅是外观和感觉，设计是产品如何工作。"

"Design is not just what it looks like and feels like. Design is how it works."

"很多时候，人们不知道他们想要什么，直到你把它展示给他们。"

"A lot of times, people don't know what they want until you show it to them."

"简单比复杂更难，你必须努力让你的思维变得清晰，以使其变得简单。但最终这是值得的，因为一旦你到达那里，你就可以移山。"

"Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."

"你的时间有限，所以不要浪费时间为别人而活。不要被教条所限，那也就是活在别人的观念里。不要让别人的意见左右自己内心的声音。最重要的是，勇敢的去追随自己的心灵和直觉，只有自己的心灵和直觉才知道你自己的真实想法，其他，一切都是次要。"

"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition."

"记得自己就快要死了的这件事，是我所遇过能帮助我作下人生重大决定的最好工具。因为几乎所有的事情——所有外界的期望、所有的荣耀、所有对难堪的恐惧——在死亡面前，都会消逝。"

"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death."

"想要做出一番伟大事业的唯一道路，就是要爱你所做。如果你还没有找到，那么持续地寻找吧！不要停滞下来。跟随你自己的心，当你找到的那一刻，你会知道的。"

"The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it."

"每天早上，我都会对着镜子问自己：'如果今天是我生命的最后一天，我还会做我今天要做的事情吗？'当答案连续很多天都是'不'的时候，我知道我需要改变一些事情。"

"For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something."

"专注和简单一直是我的座右铭。简单有时比复杂更难：你必须努力让你的思维变得清晰，以使其变得简单。但最终这是值得的，因为一旦你到达那里，你就可以移山。"

"Focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains."

"我们的工作是弄清楚客户想要什么，甚至在他们自己知道之前。"

"Our job is to figure out what they're going to want before they do."

"我对金钱不感兴趣。我想要把我的想法变成现实，建立一个团队，创造优秀的产品，然后一起工作。"

"I'm not interested in money. I just want to make great products and build a great team and a great company."

"我们常与心中的愿景赌博着。我们宁愿不做那些跟风的产品，那就留给其他公司做吧。对我们来说，那总是我们的下一个梦想。"

"We're gambling on our vision, and we would rather do that than make 'me too' products. Let some other companies do that. For us, it's always the next dream."

"我宁愿做海盗，也不愿做海军。"

"It's more fun to be a pirate than to join the navy."

"科技本身并不重要。重要的是，你对人类有信心，相信他们基本上是善良和聪明的，如果你给他们好的工具，他们会用这些工具做好事。"

"Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them."

"设计不仅仅是外观和感觉。设计是产品如何工作。"

"Design is not just what it looks like and feels like. Design is how it works."

"苹果的DNA中有一点是技术本身不够，它需要与人文、与人文学科相结合，才能带来让我们的心灵歌唱的结果。"

"It's in Apple's DNA that technology alone is not enough — it's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing."

"我认为伟大的艺术和伟大的工程是一回事。这是一种表达的方式。"

"I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don't have that insight."

"我的工作不是让人们满意。我的工作是让他们变得更好。"

"My job is not to be easy on people. My job is to make them better."

"A级人才喜欢与A级人才一起工作。B级人才喜欢雇佣C级人才，所以它很快就会变成Z级人才。"

"A players like to work with A players. B players hire C players, so it becomes a bozo explosion."

"创新与领导力之间有什么区别？创新者问：'我们能做什么新的事情？'领导者问：'我们能做什么更好的事情？'"

"Innovation distinguishes between a leader and a follower. The people who are crazy enough to think they can change the world are the ones who do."

"我们雇佣人是为了让他们告诉我们该做什么，而不是我们告诉他们该做什么。"

"We hire people who want to make the best things in the world. You'd be surprised how hard people work around here. They work nights and weekends, sometimes not seeing their families for a while."

"有时候生活会用砖头拍你的头。不要失去信念。我确信唯一使我坚持下去的，就是我热爱我所做的事情。"

"Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did."

"我对被解雇这件事感到难过，但很快我意识到这是我所经历过的最好的事情。成功的沉重感被重新开始的轻松感所取代，一切都变得不那么确定，这让我自由地进入人生中最有创造力的一段时期。"

"I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees."

"我是唯一知道我失败了多少次的人，我失败了很多很多次。"

"I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building."

"我认为如果你做某事并且效果很好，那么你应该去做其他精彩的事情，不要在第一件事上徘徊太久。想想下一件事是什么。"

"I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next."